Tue. May 28th, 2024

Design characters are the fictional personas that help brands to connect with their target audience. They are created to embody the brand’s values, personality, and messaging. Design characters can be used in various marketing materials such as packaging, advertising, and social media campaigns. Creating a design character requires a deep understanding of the brand’s identity and its target audience. It is important to create a character that resonates with the audience and helps the brand to stand out in a crowded marketplace. In this article, we will explore the concept of design characters and provide tips on how to create one that will help your brand to connect with your audience.

Quick Answer:
A design character is a unique and consistent visual identity that reflects the personality and values of a brand or product. To create a design character, start by defining your brand’s personality and target audience. Then, consider the visual elements that will communicate your brand’s message, such as color, typography, imagery, and graphics. Consistency is key, so make sure to apply these elements consistently across all platforms and touchpoints. Additionally, keep in mind that a design character should be flexible enough to adapt to different contexts while still maintaining its core identity.

Understanding Design Characters

What are Design Characters?

Design characters refer to the visual representation of a character in a story or narrative. They are often used in media and entertainment to bring a character to life on screen or in print. A design character is typically created by a designer or artist who works closely with the writer or creator of the character to ensure that the visual representation is consistent with the character’s personality, traits, and backstory.

Some of the key characteristics of design characters include their physical appearance, clothing, accessories, and any other visual elements that help to define the character. These elements are carefully chosen to reflect the character’s personality, role in the story, and the world in which they exist. For example, a superhero character might have a bold and colorful costume that reflects their heroic nature, while a villain might have a more sinister and menacing appearance.

Design characters are important in media and entertainment because they help to bring a story to life and make it more engaging for the audience. A well-designed character can help to make a story more memorable and can even become a beloved icon in popular culture. Additionally, design characters can help to create a sense of consistency and continuity within a story or franchise, making it easier for audiences to follow and engage with the narrative.

Types of Design Characters

Design characters are essential elements in any design project. They help bring a design to life and make it more engaging for users. There are different types of design characters, each with its unique characteristics and purposes.

Heroes and Protagonists

Heroes and protagonists are the main characters in a design story. They are often the central focus of a design project and are used to convey a message or tell a story. Heroes and protagonists can be people, animals, or even objects, and they are typically used to evoke emotions and engage users.

Villains and Antagonists

Villains and antagonists are the opposing forces in a design story. They are used to create conflict and tension, and they can be people, animals, or objects. Villains and antagonists are often used to highlight the importance of the hero or protagonist and to make the design more engaging for users.

Supporting Characters

Supporting characters are secondary characters in a design story. They are used to provide context and support the main characters. Supporting characters can be people, animals, or objects, and they are often used to create a sense of realism and depth in a design.

Recurring Characters

Recurring characters are characters that appear in multiple design projects. They are often used to create a sense of familiarity and continuity, and they can be people, animals, or objects. Recurring characters can help establish a brand identity and make a design more memorable for users.

Design Character Development Process

Design characters are fictional personas that embody the values, goals, and personalities of a company or brand. Creating a design character can help to humanize a brand and make it more relatable to customers. The following are the steps involved in developing a design character:


The first step in creating a design character is to conceptualize the persona. This involves developing a detailed description of the character, including their background, personality traits, and values. It is important to consider the target audience and the brand’s image when creating the design character.


Once the design character has been conceptualized, the next step is to create the persona. This can involve developing a visual representation of the character, such as a logo or mascot, as well as creating a backstory and history for the character.


As a brand evolves, so too should the design character. It is important to regularly update and refine the character to ensure that it remains relevant and engaging to customers. This may involve making changes to the character’s appearance or personality, or introducing new elements to the character’s backstory.


Finally, it is important to continually refine the design character to ensure that it aligns with the brand’s image and values. This may involve seeking feedback from customers or conducting market research to determine what aspects of the character are most effective in engaging customers. By regularly refining the design character, a brand can ensure that it remains fresh and relevant to its target audience.

Creating Your Own Design Characters

Step 1: Brainstorming

Generating Ideas

  • Exploring your imagination
  • Pushing boundaries with abstract concepts
  • Blending different ideas to create something new

Researching Inspiration

  • Analyzing existing characters from various media
  • Studying popular trends and character archetypes
  • Identifying gaps in the market for unique characters

Analyzing Existing Characters

  • Dissecting successful characters to understand their appeal
  • Identifying elements that can be adapted or modified for your own design
  • Avoiding direct imitation and striving for originality

Step 2: Designing the Appearance

When designing the appearance of your design character, there are several key elements to consider. These include creating a visual style, determining characteristics, and defining physical features.

Creating a Visual Style

The visual style of your design character is an important aspect of their overall appearance. This includes the color palette, the overall aesthetic, and the artistic style. Consider the message you want to convey with your design character and choose a visual style that supports that message.

Determining Characteristics

Characteristics are the traits that define your design character’s personality and behavior. These can include physical traits, such as intelligence or strength, as well as emotional traits, such as courage or kindness. Determine the characteristics that best suit your design character and their role in your project.

Defining Physical Features

Physical features are the visual elements that make up your design character’s appearance. These can include things like body shape, facial features, and clothing. Define the physical features that best represent your design character and their role in your project.

Overall, designing the appearance of your design character requires careful consideration of the visual style, characteristics, and physical features. By taking the time to thoughtfully design your design character’s appearance, you can create a unique and memorable character that effectively communicates your message.

Step 3: Developing the Personality

Establishing Traits

One of the most important aspects of creating a design character is establishing their traits. Traits are the defining characteristics that make a design character unique and memorable. Some common traits include:

  • Physical appearance: This can include things like height, weight, hair color, clothing style, and accessories.
  • Personality: This can include things like attitude, mood, values, and beliefs.
  • Skills and abilities: This can include things like athleticism, intelligence, and creativity.

Creating a Backstory

Another key aspect of developing a design character’s personality is creating a backstory. A backstory is the character’s history and can include things like their upbringing, education, and previous experiences. This can help to shape the character’s traits and motivations.

For example, a character who grew up in a wealthy family may have a different set of values and beliefs than a character who grew up in poverty. A character who experienced a traumatic event in their past may have a different personality and behavior than a character who has lived a relatively stable life.

Giving the Character Motivations

Motivations are the reasons why a character acts the way they do. Giving a design character motivations can help to make them more relatable and understandable to the audience. Some common motivations include:

  • Survival: The character may be motivated by the need to survive in a dangerous or hostile environment.
  • Love: The character may be motivated by their desire for love and acceptance from others.
  • Power: The character may be motivated by their desire for power and control over their environment.

By establishing traits, creating a backstory, and giving the character motivations, you can develop a well-rounded and engaging design character that will capture the attention of your audience.

Step 4: Refining the Design

Receiving Feedback

Once you have completed the initial design of your character, it is important to receive feedback from others. This can include friends, family, or even strangers who may provide a fresh perspective on your design. Feedback can help you identify areas of your character that may be unclear or confusing, and give you ideas for improvement.

Iterating on the Design

Based on the feedback you receive, you may need to iterate on your design to make it more effective. This could involve making changes to the character’s appearance, personality, or backstory. It is important to be open to making changes and to keep in mind the overall goal of creating a unique and engaging character.

Finalizing the Character

After making any necessary changes, it is time to finalize your character. This means ensuring that all aspects of the character are consistent and well-developed. It is also important to consider how your character will fit into the world you have created, and whether they will be able to hold their own in a story or game.

By following these steps, you can create a well-rounded and engaging design character that will bring your stories or games to life. Remember to be open to feedback and to iterate on your design until you are satisfied with the final result.

Step 5: Introducing the Character

When introducing your design character, it’s important to choose the right medium to bring your character to life. This could be through animation, illustration, or even physical props and costumes. The key is to find a medium that complements your character’s personality and helps to bring their story to life.

In addition to choosing the right medium, storytelling techniques can also play a big role in introducing your character. Consider using dialogue, body language, and other visual cues to help your audience connect with your character and understand their motivations and desires.

Making an impact is also crucial when introducing your character. This could be through a memorable opening scene, a striking visual design, or a unique backstory that sets your character apart from others. Whatever approach you take, make sure that your character makes a lasting impression on your audience and leaves them eager to learn more about them.


1. What is a design character?

A design character is a visual representation of a character in a video game, animation, or other media. It includes elements such as appearance, personality, and backstory. The design character helps to create a unique and memorable experience for the audience.

2. How is a design character created?

Creating a design character involves several steps. First, the creator must decide on the purpose and role of the character in the story. Then, they must consider the visual elements such as appearance, body language, and clothing. Next, they must develop the character’s personality and backstory. Finally, the creator must ensure that the design character is consistent with the overall tone and style of the project.

3. What are some key elements of a design character?

Some key elements of a design character include appearance, body language, clothing, personality, and backstory. These elements work together to create a unique and memorable character that can help to drive the story and engage the audience.

4. How does the design character contribute to the story?

The design character can contribute to the story in several ways. For example, the character’s appearance and body language can reveal information about their personality and backstory. The character’s actions and dialogue can also help to advance the plot and create tension. Ultimately, the design character helps to bring the story to life and make it more engaging for the audience.

5. How can I improve my design character?

To improve your design character, you should consider the following: pay attention to the details, stay true to the character’s personality, ensure consistency in the design, and get feedback from others. By taking these steps, you can create a design character that is unique, memorable, and effective in driving the story.

Story Driven Shapes: Character Design Tips with David Colman

Leave a Reply

Your email address will not be published. Required fields are marked *